| Paid plans |
Basis Plus 9 €/month · Professional 19 €/month (plus VAT) |
from US$ 99 (Starter – new small-business customers up to US$ 5M revenue only), from US$ 319 (Plus), from US$ 799 (Premium) per month and domain, billed annually |
| Commitment |
monthly billing: cancellable with one month's notice to month-end · yearly: 12 months at the price of 11 |
all paid plans: 12-month term, prepaid |
| Free tier |
full basic profile: unlimited public replies (after verification), Google synchronisation, mood picture, review management |
basic profile with 50 automated review invitations per month |
| Collecting reviews |
printed QR cards (own print service), widget with review form, profile link, own single-use review codes (from Basis Plus) |
e-mail/SMS invitations (50–1,000/month by plan); QR-code collection only from Plus (1 active code) |
| Authenticity protection |
two-stage: QR code = tied to a job, verified immediately. Without a code the company first confirms the customer relationship – without seeing the content (no cherry-picking by stars), incl. objection procedure with neutral review and automatic publication after 3 working days |
open platform: anyone can review any company; businesses report violations to Trustpilot moderation |
| Website widget |
from Basis Plus: carousel (reviews + replies + form) and banner inline/floating – showing Google and TrustStar ratings |
TrustBox widgets: 1 (Starter), 9 (Plus), 11 (Premium) |
| AI features |
from Professional (19 €): smart reply drafts + review analysis, AI hosting in Germany, can be switched off at any time |
“AI-assisted Replies” only from Premium (from US$ 799/month) or Enterprise |
| Google integration |
Google overall rating and count synchronised via Google Business Profile API, shown clearly separated and linked to the Google profile |
none – Trustpilot is a standalone platform |
| Servers & privacy |
hosting and service providers in Germany/EU; GDPR, TDDDG, DSA processes; no third-country transfers (exception: optional Google synchronisation) |
Trustpilot A/S, Denmark (EU); according to Trustpilot's own privacy policy, processing also takes place outside the EU |
| Reach vs. control |
no own consumer marketplace: reviews live on your profile (own URL, search-indexed) and on your website – full control, no foreign ranking imposed on your presence |
global marketplace with its own consumer search and high brand recognition (TrustScore) |