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For Businesses

Reviews that bring in orders – not just stars

Create your company profile free of charge, connect it with your Google Business Profile and reply publicly to every review. No contract term, no ranking for sale, no adverts on your page. Built for small and medium-sized businesses, sole proprietors and freelancers – professional review management without an enterprise budget.

Your benefits

What a well-maintained profile actually brings

Reviews are not an end in themselves. They help decide whether someone picks up the phone – or scrolls on to the competitor three entries further down.

Both sources in one place

Your Google overall rating (score and count, linked directly) and your TrustStar reviews appear together in the profile – clearly separated by source. Prospects do not have to switch between portals, and you see both scores at a glance.

Reply visibly

Your reply sits directly below the review. Especially for critical entries this is the decisive impression: the next customer sees not the trouble, but how you handle it.

Informed immediately

On request you receive an e-mail as soon as a new review arrives. Businesses that reply within 48 hours have, in our analysis, the highest satisfaction among follow-up customers.

Protection against abuse

Invented reviews, insults or entries without any connection to your business violate our guidelines. You can report every entry – we review and decide transparently.

Legally sound documentation

Every reply, every report and every moderation decision is logged. In disputes you have a complete history – including timestamps.

No technical skills needed

Edit profile, write a reply, view statistics – everything runs in the browser, also on your phone between two appointments. No training required.

Process

Your own profile in four steps

The whole process usually takes under ten minutes. Activation follows a short review.

Fill in the form

Company name, contact person, industry, location. Optional: your Google review link and your website URL.

Complete verification

Open the confirmation link by e-mail, set a password – and verify in the portal: complete the verification procedure created by TrustStar. After our review your profile carries the “✓ Verified company” badge.

Activate Google connection

As soon as the Place ID is stored – extracted automatically from your review link or added by us – we load the overall rating, number of ratings and publicly visible reviews into the cache.

Reply to reviews

Once your company is verified you get access to the reply area – to protect reviewers, only checked businesses reply publicly. Replies can be edited at any time; with notification per new review on request.

Prices

Stay free – or analyse more

The basic profile and all replies to reviews are permanently free. Paid items are exclusively analyses, interfaces and support levels. All prices exclude statutory VAT. Monthly billing: cancellable with one month's notice to month-end. Yearly billing: 12-month term at the price of 11 monthly contributions – one month free.

Launch offer

Join now and benefit: As one of them, secure 25% launch discount on the Professional plan – for the first 3 months at 14,25 € instead of 19 € per month (plus VAT), afterwards at the regular price. Cancellable monthly, no setup fee. Apply for your profile now →

Basic
0 € / permanently

For all businesses that want to be visible and reviewable.

  • Complete company profile with reviews
  • Free verified company profile: verification procedure created by TrustStar – publicly visible as “✓ Verified company” (profile, search & widget)
  • Unlimited public replies to reviews (after successful verification)
  • Mood picture: positive, neutral and critical reviews at a glance (automatic analysis)
  • Public review profile with its own URL – linkable, shareable and discoverable by search engines. The embeddable widget for your website is included from Basic Plus (banner and carousel)
  • Printed review cards with QR code & short link available (print service)
  • Google synchronisation & TrustStar overall rating from your customer reviews
  • Report inadmissible reviews
  • E-mail notification for pending customer confirmations – so you never miss the 3-day deadline (without review content, protection principle)
  • Support with short response times

Monthly quota: 900 cards/month

Why are there quotas?

Quotas protect the platform from automated mass use and keep it fast and reliable for every business. The limits sit well above everyday needs – if a quota ever doesn’t fit, we raise it individually after a quick chat.

Start free
Full equipment
Professional
19 € / month plus VAT

🎁 25% launch discount for the first 3 months

For businesses that actively manage, analyse and print reviews.

  • Everything in Basic Plus
  • Competitor analysis: average rating, review count & reply rate compared directly with similar companies
  • Ranking check: your position in industry & city incl. top 3
  • Smart reply generation with AI (hosted in Germany): automatic or pinpoint reply drafts per review – either AI-assisted or as a local, rule-based system when AI is deactivated. Every draft stays fully editable before sending. In addition, an analysis with the TrustStar Assistant is available: a written assessment of your review situation with anomalies, trends and concrete recommendations
  • Custom short links (e.g. tsta.eu/your-company) for cards, flyers, social media & e-mail signature
  • 10 % discount on the first 300 printed review cards per calendar month (printing by M-Tech Support) – every further card at list price
  • Rating trend & star distribution over 12 months
  • CSV export of all reviews (incl. campaign label)
  • Reply templates with placeholders
  • 20 review cards free – once for new customers, shipping included
  • Priority support: shortest response time compared to the lower plans
  • Support requests are handled first – recognisable by the “Priority” note in the subject line
What does the TrustStar Assistant do?

The TrustStar Assistant bundles the AI-supported functions in the Professional and Enterprise plans. It drafts an individual reply per review – based on star rating, text content and the detected topics – and, on request, produces a written assessment of your review situation: anomalies, trends and concrete recommendations, derived automatically from your published reviews. The underlying figures always come from the local analysis engine; the AI handles the wording. Processing takes place in a German data centre, and review texts are stripped of phone numbers and e-mail addresses before transmission. Every draft remains a suggestion: you review, edit and publish it yourself – the function can be switched off centrally and per company. With AI deactivated, the same function continues to work as a local, rule-based system without any data leaving your setup.

AI functions are optional and can be deactivated at any time – centrally or per company. Details: Privacy notice.

Monthly quota: 800 codes/month · 4,500 cards/month

Why are there quotas?

Quotas protect the platform from automated mass use and keep it fast and reliable for every business. The limits sit well above everyday needs – if a quota ever doesn’t fit, we raise it individually after a quick chat.

Choose Professional
Coming soon
Enterprise

For multi-location businesses, franchises & high review volume – everything in Professional plus individual quotas and personal service.

This plan is not bookable yet – we will open it shortly. Interested? Send us a note and we will get back to you as soon as Enterprise is available.

  • Everything in Professional included (short links, 10 % print discount on the first 300 cards/month, reply templates, priority support …)
  • Individual quotas: code and card volumes matched to your needs – agreed limits instead of fixed caps
  • Up to 5,000 review codes and 15,000 cards/month without approval (defaults, adjustable)
  • 50 welcome review cards free – once for new customers, shipping included
  • Personal account manager with prioritised phone & email support
  • Setup service: we configure your profile, verification, widget and first campaign
  • API / custom integration for your own dashboards, evaluations and processes
  • Location reports on request: evaluations per branch/region

Monthly quota: 3,500 codes/month · 15,000 cards/month

Why are there quotas?

Quotas protect the platform from automated mass use and keep it fast and reliable for every business. The limits sit well above everyday needs – if a quota ever doesn’t fit, we raise it individually after a quick chat.

Coming soon Interested? Send us a note →

Monthly billing: cancellable monthly. Yearly billing: 12-month term, 11 monthly contributions (1 month free). No setup fee, no commission on orders. Charitable organisations, clubs and first-year founders receive Professional free of charge on request – a short message is enough. Enterprise is not bookable yet – the plan card is marked “Coming soon”. Send us a short note if you are interested and we will get back to you as soon as it opens.

Live examples

This is what the widget looks like on your website

Never seen the cards or the widget before? Here are faithful examples – exactly how your reviews will reach your visitors. In live operation the widget automatically loads your current Google and TrustStar ratings.

From Basic Plus · inline & floating Review banner (example: Basic plan) Shows your overall ratings from Google and TrustStar – a click takes visitors straight to the respective profile; “Write a review” opens your TrustStar review form (optionally on to Google afterwards, like the QR-card flow). Switch the layout: inline (within your content), floating (desktop: vertical at bottom-right, visible on every page – embed e.g. right after the opening <body> tag) or mobile as a horizontal bar along the bottom. Both layouts are included from Basic Plus and can be combined.
www.your-website.com
Basic Plus and above Extended widget (carousel) Rotating reviews – with your public replies and an integrated review form. Visitors can review you without leaving your website. Example: Basic Plus / Professional plan.
www.your-website.com/reviews

Example renderings with sample data. The banner (inline) is included in every plan; the floating layout is available from Basic Plus – there also in addition to the carousel widget (e.g. banner floating on every page, carousel on your reviews page).

Own product · independent of the plan

Card printing: we print, your customers review

Review cards with QR code and short link – printed professionally for you and delivered ready to hand out. You simply order in the portal; we take care of printing and shipping. All prices plus statutory VAT and shipping. You choose the shipping options and see the full invoice breakdown including the gross total directly in the order form – before you submit. Cards are available in German, English or bilingual (DE+EN).

Front TrustStar Your Business Ltd Your opinion matters to us! tsta.eu/EXAMPLE scan or enter the link · valid once Back Your Business Ltd Example Street 12
12345 Example City
+49 1234 567890
info@your-business.com
www.your-business.com
Your logo (or the TrustStar symbol) + your contact details

👆 Click/tap flips the card (front ↔ back); the mouse tilts it in 3D. Original size 54 × 90 mm – shown in large font.

100 cards
30 € plus VAT & shipping

Ideal for testing one branch or season.

  • Business card format 54 × 90 mm, colour print
  • Own code + QR + short link per card
  • Company logo included (upload in the portal)
Order in the portal
300 cards
75 € plus VAT & shipping

For heavy reviewers and multiple teams.

  • Includes everything from the 200-card tier
  • Lowest unit price
  • Prioritised production
Order in the portal
Professional advantage: subscribers of the Professional plan (19 €/month) receive a 10 % discount on the first 300 printed review cards per calendar month – pro-rata in every order, calculated and shown automatically in the portal; every further card at list price. The discount budget renews on the 1st of each month. Card printing deliberately remains its own product and is not part of the plans; any company can order, also with a Basic profile.
The difference

Why TrustStar works differently

Many portals promise “real” reviews – and mean a tick that can be earned with a click. We reverse the order: confirmation first, visibility second.

Model without verification (self-declaration) TrustStar
“Verified” badge Issued by self-declaration: ownership and mandate are not checked Only after a genuine check: verification procedure created by TrustStar, manual review by our team
Reviews without code Seeing and confirming in one step: content known before release Companies confirm the customer relationship first – without seeing the content. Only then is the review published
Protection against influence Selecting by star rating becomes possible once the content is known before release Confirming and reading are technically separated – selecting by star rating is impossible, on both sides
Ranking & placement Placement as a purchasable part of packages or advertising Not for sale. Sorted by date, rating and source type – those who pay get more analytics, never a better position
Costs Profile maintenance and replies as paid functions Profile, replies and reading & writing reviews: permanently free. Only optional analytics are paid – no commission on orders

The table contrasts two procedural models – self-declaration without verification versus verified validation – and does not describe any particular offer or provider. How our confirmation process works in detail is described in our Review Guidelines.

For SMEs, sole proprietors & freelancers

Professional review management – without an enterprise budget

TrustStar is deliberately built for small and medium-sized businesses, sole proprietors and freelancers: trades, practices, firms, agencies, hospitality, retail and services that want to manage customer feedback as professionally as the big players – without their pricing structures.

Focus instead of marketplace

No global consumer marketplace, no sales organisation, no investor growth pressure. We build the features that genuinely help businesses day to day – and leave out what drives enterprise prices (SSO, multi-domain analytics, corporate dashboards).

No commissions, no data trading

TrustStar earns exclusively from its plans – not from brokering orders, not from advertising on your page, not from selling data. Nothing has to be “earned back”: 9 € and 19 € per month (plus VAT) are the whole contribution.

Automated instead of expensive

Verification, customer confirmations with deadlines, reminders, electronic invoices, dunning and AI-assisted reply drafts all run automatically. What ties up support teams elsewhere is handled by the platform – the efficiency gain benefits the price.

Affordable does not mean cheap. TrustStar runs on servers in Germany, is implemented in compliance with GDPR and TDDDG, fulfils the review and reporting obligations of the Digital Services Act (notice-and-action with documented deadlines), encrypts end-to-end via TLS, protects admin access with two-factor authentication and moderates according to published, consistently applied guidelines. In short: you pay for features – not for a brand name, and not at the expense of security or legal certainty.

Compared on the facts

TrustStar vs. Trustpilot: the facts

Trustpilot is a global, open review platform with its own consumer traffic; TrustStar is review management for your own profile and your website. Both approaches have their merits – here are the facts so you can weigh them calmly.

TrustStar Trustpilot (Free / Starter / Plus / Premium)
Paid plans Basis Plus 9 €/month · Professional 19 €/month (plus VAT) from US$ 99 (Starter – new small-business customers up to US$ 5M revenue only), from US$ 319 (Plus), from US$ 799 (Premium) per month and domain, billed annually
Commitment monthly billing: cancellable with one month's notice to month-end · yearly: 12 months at the price of 11 all paid plans: 12-month term, prepaid
Free tier full basic profile: unlimited public replies (after verification), Google synchronisation, mood picture, review management basic profile with 50 automated review invitations per month
Collecting reviews printed QR cards (own print service), widget with review form, profile link, own single-use review codes (from Basis Plus) e-mail/SMS invitations (50–1,000/month by plan); QR-code collection only from Plus (1 active code)
Authenticity protection two-stage: QR code = tied to a job, verified immediately. Without a code the company first confirms the customer relationship – without seeing the content (no cherry-picking by stars), incl. objection procedure with neutral review and automatic publication after 3 working days open platform: anyone can review any company; businesses report violations to Trustpilot moderation
Website widget from Basis Plus: carousel (reviews + replies + form) and banner inline/floating – showing Google and TrustStar ratings TrustBox widgets: 1 (Starter), 9 (Plus), 11 (Premium)
AI features from Professional (19 €): smart reply drafts + review analysis, AI hosting in Germany, can be switched off at any time “AI-assisted Replies” only from Premium (from US$ 799/month) or Enterprise
Google integration Google overall rating and count synchronised via Google Business Profile API, shown clearly separated and linked to the Google profile none – Trustpilot is a standalone platform
Servers & privacy hosting and service providers in Germany/EU; GDPR, TDDDG, DSA processes; no third-country transfers (exception: optional Google synchronisation) Trustpilot A/S, Denmark (EU); according to Trustpilot's own privacy policy, processing also takes place outside the EU
Reach vs. control no own consumer marketplace: reviews live on your profile (own URL, search-indexed) and on your website – full control, no foreign ranking imposed on your presence global marketplace with its own consumer search and high brand recognition (TrustScore)

Sources & status: Trustpilot data according to business.trustpilot.com/pricing, retrieved 29 September 2026 (“from” prices in US$, billed annually, per domain; regional EUR prices and promotions may differ; Trustpilot also offers a permanent free plan – shown fairly in the “Free tier” row). TrustStar prices: current price list above, plus VAT. The comparison is factual and makes no claim to completeness – both models have their strengths. Trademark note: Trustpilot® is a trademark of Trustpilot A/S; it is mentioned solely for the purpose of a factual comparison. There is no business relationship, partnership or endorsement by Trustpilot.

Get started

Create or claim your profile

Fill in the form – we will get back to you with a confirmation link and, if your business already has a profile, with access to it. No contract and no payment obligation arises.

Please enter the company name.
Please name a contact person.
We send the confirmation link to this address. Freemail addresses are checked more closely. Please enter a valid e-mail address.
Please choose an industry.
Pick your city from the suggestions. Missing? Send support a note. Please choose a location from the directory (suggestion list).
Your link to your Google reviews: Google Business Profile → “Get more reviews” → copy link. After submitting a review, customers can continue straight to Google – you don't need to look up a Place ID: if it's part of the link we extract it automatically, otherwise we add it ourselves.
Paid plans start only after we have confirmed the order in writing. 🎁 Launch discount: 25% off Professional for the first 3 months (regular price afterwards) – for everyone who joins early.
No need to decide yet: as soon as you select Basis Plus or Professional above, this field becomes active. Paid plans only start after we have confirmed the order in writing – no payment obligation arises.
Without your confirmation we cannot process the application.
The application can only be processed as a business (Section 14 BGB).

No payment, no term, no sharing of your data with third parties.

Frequently asked questions by businesses

Before you start

The basic profile including a public review profile with its own URL, verified company profile (free review: verification procedure created by TrustStar), public replies after verification, the e-mail notification for pending customer confirmations and the mood picture of your reviews is permanently free. Basis Plus costs 9 €/month plus VAT and contains the review widget for your website (carousel plus banner inline and floating), self-created review codes, up to 3 individual questions in the review form, the review badge for web & print (PDF), the detailed analysis with strengths/weaknesses and recommendations, the monthly review status by e-mail, the PDF export and once 10 review cards free for new customers. Professional costs 19 €/month plus VAT and adds, among others, the competitor analysis, the ranking check (position in industry & city), smart reply generation (AI-assisted or local rule-based, hosted in Germany) including analysis with the TrustStar Assistant, own short links (e.g. tsta.eu/your-company), 10 % discount on the first 300 printed review cards per month, once 20 free cards for new customers, trend analyses over 12 months, the CSV export of all reviews incl. campaign label, reply templates and priority support with the shortest response time compared to the lower plans. Monthly billing: cancellable with one month's notice to month-end. Yearly billing: 12-month term at the price of 11 monthly contributions (1 month free). No setup fee, no commission on brokered orders.

Because TrustStar is built for small and medium-sized businesses, sole proprietors and freelancers – not as a global marketplace for large corporations. We forgo everything that drives prices there: no sales organisation, no advertising-based financing, no commissions on brokering work, no corporate features such as SSO or multi-domain analytics. Instead: strong automation (verification, deadline management, reminders, electronic invoicing, AI reply drafts) and short processes. Affordable does not mean cheap – German server location, GDPR/TDDDG compliance, DSA review processes, TLS encryption and two-factor authentication for administrators are standard. A factual comparison with Trustpilot can be found above in the “Compared on the facts” section.

In your Google Business Profile (business.google.com) under “Get more reviews” you can copy the link to your review form – usually a short link such as g.page/r/…. Alternatively, search for your business on Google or Google Maps and copy the profile link. You don't need to look up a Place ID: if it's part of the link we extract it automatically – otherwise we determine it ourselves.

Yes, as long as you ask neutrally. Not allowed are rewards, discounts for positive ratings and selectively contacting only satisfied customers. The Review Guidelines state what we accept – including a sample link for your invoice footer.

You report the entry via the “Report review” button and briefly explain why it is inadmissible. We check it against the guidelines, hear the author's side and decide within five working days. We communicate the outcome to both sides in writing. During the review the entry remains visible but is marked “under review” if specific legal violations are asserted.

Card printing is a separate product of M-Tech Support, independent of the plan: 100 cards for 30 €, 200 for 55 €, 300 for 75 € – each plus VAT and shipping. You order conveniently in the company portal; we print and ship. You choose the shipping options with prices in the order form – before submitting you see the full invoice breakdown including the gross total. Professional (and Enterprise) subscribers automatically receive a 10 % discount on the first 300 printed review cards per calendar month – pro-rata per order, transparently shown in the order form; every further card at list price. The budget renews on the 1st of each month. Larger volumes or custom tiers (e.g. 500 or 1,000 cards) are available on request. Good to know: the low-cost standard shipping can be selected up to 100 cards; larger volumes automatically ship as an insured parcel with tracking.

Yes. On request we deactivate your profile or delete it completely – including your access credentials. Reviews by other persons remain as expressions of opinion insofar as they are lawful; they are then assigned to a profile that is no longer active. Details are governed by sections 6 and 8 of our Terms & Conditions.

Questions before you start?

Call us or send a message – you speak directly with the account team, not with a bot or a call centre.